Рекламный буклет “под ключ” для Школы 360
Клиент
Школа 360
Рубрика
Маркетинг и реклама, Копирайтинг, Брендинг, Полиграфия
О Школе 360
Образовательный городок площадью 4,3 гектара находится в экологически чистом месте между Рязанью и Солотчей.
“Лучшая Школа России!”, – говорит о Школе 360 Андрей Васильков – меценат, учредитель. – Конечно, хочется, чтобы мое детище однажды завоевало этот статус. Чтобы школу, как один из главных проектов моей жизни, знали в стране и даже в образовательном мире. Почему? Потому что в ней огромный потенциал. Он в людях. В даровитых учителях, талантливых детях, неравнодушных родителях. И моя задача — дать им максимум возможностей для развития.
Важно использовать все современные знания о нашем мозге, о наших эмоциях и коммуникации, чтобы образовательный процесс был эффективным и увлекательным. Пора отходить от советского типа школы, двигаться вперёд! Сегодня дети уже не «растут» из-под палки, метод кнута и пряника не работает. Только завоевывая интерес ученика, можно получить результат. Нужно не только учить, но и вдохновлять, развиваться вместе.
По крайней мере, стоит попробовать! Я верю в Школу 360 и сделаю все возможное для её успеха.
Наша задача - рекламный 21-полосный (А4) журнал "под ключ"
1. Провести маркетинговый анализ: выявить целевую аудиторию, выяснить их основные потребности и интересы, провести анализ конкурентов, учесть их положительный и отрицательный опыт
2. На основе анализа составить план буклета, спланировать контент
3. Копирайтинг – написать продающие информационно-рекламные тексты.
4. Разработка дизайна в фирменном стиле Школы 360
5. Верстка и подготовка к печати
Стилеобразующие элементы:
логотип и дополнительные паттерны.
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